The Vitafoods Europe 2026 in Barcelona has concluded. Following our team’s intensive on-site research, JOY-NATURAL is proud to present this strategic recap, merging global market shifts with our unique "Boots-on-the-Ground" perspective.
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According to recent 2026 market intelligence reports, inquiries for cosmetic-grade Lion’s Mane extract have surged by over 45%, making the skincare sector the largest growth market for functional mushrooms outside of traditional dietary supplements.
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The "bioavailability gap" has long been the primary challenge for broccoli seed extract formulations. While Glucoraphanin is a potent precursor, its conversion to active Sulforaphane often falls short due to the lack of heat-stable enzymes.
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A recent scandal involving Youthit — a brand that falsely claimed to be Australian and faked its “imported” status — has triggered regulatory crackdowns on cross-border supplements.
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Our colleague Alex just returned from the 45th Natural Products Expo West 2026, bringing together 3,000+ exhibitors and over 60,000 industry professionals from food, beverage, supplements, and ingredient supply chains.
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What’s Next for Monk Fruit in the Global Market? On January 16, 2026, Chenguang Biotechnology Group Co., Ltd. revealed plans to invest RMB 80 million in a new subsidiary, Guilin Monk Fruit Extraction Co., Ltd., based in Guangxi, China.
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With deep roots in China’s nutraceutical supply chain, first-hand access to Dao-Di raw materials from regions like the Da Hinggan Mountains and the Qinba range, and years of ingredient standardization experience, our insights come directly from the field — not second-hand reports.
We share what we see, what we test, and what we learn — so global brands can build better, safer, and more innovative products.
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